DIFFACTORY

LOVE YOURCOMPANYAGAIN

Five weeks.

A proven process.

And the first domino, finally tipped over.

Limited to 10 spots for personal attention and mentorship.

Get your company back. Then get your time back.

THE PROBLEM

TOO MUCHPAIN

You probably started your business to gain an element of freedom. And now, whether it's one year later or ten, you're looking around and realizing it can't run without you. Some days you ask for the matches so you can light it on fire. The journey turned from exciting to painful. I get it as that was me in 2023 when I tried to sell my company. Let's just say it didn't work out. This challenge is exactly what I needed back then. It didn't exist, so we built it.

90%

of organizations fail to execute their strategy.

Robert Kaplan, Harvard Business School, The Balanced Scorecard

You already know what's wrong with your business and you've probably known for a while. Knowing was never the problem.

PLAY A NEW GAME

HOP ONOFFENSE

Five weeks from the start of this challenge, you'll understand what your company is worth, what's impacting that value, and specifically what you can do to improve it. Which matters, because your company is probably the most valuable asset you own. Think about what a 10 or 20% bump in its value is worth in actual dollars.  Now compare that number to five weeks and $1497.  More importantly, you'll identify the one thing that was keeping you from loving your company. Call it domino one.  By the time we're done it's already tipped over. So you're not starting from zero. You've already taken the actions and kickstarted the process, which means the belief cycle is already working for you. From there the job is simple:  Keep pushing the domino. Every week after this one takes less of you, not more.

FRAMEWORKS

WHAT YOU'LLLEARN

Frameworks you'll master: Some created. Some borrowed. All of them proven.

The Value Assassin

Names the single thing quietly killing your value and your sanity. We say it out loud in Week 1, in front of people.

The 4D Gap Framework

Data. Decision. Delegation. Development. Every gap you have is one of these four. Most owners are guessing at all four at once.

The Gap-to-Play Framework

Turns a gap into a play you'll actually run. With an owner, a timeline, and a number attached.

The 3-2-1 Implementation System

Three key actions. Two roadblocks named in advance. One success metric. That's it.

The 30/30/30 Rule

30% of your playbook works as planned. 30% needs adjusting. 30% gets abandoned. 10% surprises you. Knowing that in advance is why you won't quit in week four.

The Force Multiplier

The one element that disproportionately amplifies everything else. Find it and the other problems get smaller on their own.

The 4 Intangible Capitals

Human, Structural, Customer, Social. Roughly 80% of your company's value lives here, and almost none of it shows up on your P&L. Exit Planning Institute

Value Acceleration Methodology™

The framework Certified Exit Planning Advisors are trained in. Exit Planning Institute

Isolate, Test, Iterate

Flip one lever at a time. Signal means do more. Noise means do less. Eric Ries proved it on startups. I run it on companies. The Lean Startup

Certified Exit Planning Advisor. 30 years building, buying, and fixing companies. Three of them my own.
Certified Exit Planning Advisor

THE FIVE WEEKS

HERE'S THEWHOLE JOURNEY.

  1. 1Uncover the #1 thing killing your company's value. And your sanity.
  2. 2Pinpoint the revenue and profit gaps making you miserable.
  3. 3Build a playbook to fix it. Tailored to your company.
  4. 4Launch your first big win, with confidence and the right resources.
  5. 5Measure what works, ditch what doesn't, double down, and lock in your 90-day plan.

These owners were where you are last year. Hear what changed.

Testimonial from Adam McChesney, Builders of AuthorityTestimonial from Molly Lopez, Sparo MarketingTestimonial from Jacob Ransom, Ransom DigitalTestimonial from Jason Vance, Red Mill Creative Inc.Testimonial from David Roberson, IgnisTestimonial from Mark DeGrasse, AI Branding Academy
WHAT YOU GET

WHAT'SINCLUDED

Everything here is built for one outcome: a business that needs less of you every day.

  • Five live 90-minute working sessions. Small group. Real work, not lectures.
  • A private one-on-one with KO, plus 90 days of Slack and phone access after the challenge ends.
  • An accountability partner, matched to you, who won't let you disappear in week three.
  • A five-week re-score on your own numbers, so the movement is measured, not claimed.
  • The full playbook, the plays, and the frameworks. Yours to keep and run again.
LOVE IT AGAIN OR LIST IT?

THEN YOU GETTO CHOOSE.

Do this work and you end up in one of two places. 


1. Either you love the company again, because it finally runs without you standing in the middle of it. Or you list it, and you sell it, because a business that runs without you is the only kind anyone wants to buy. Either way, you get your evenings back. That part isn't optional.

80%
of businesses put on the market never sell.
75%
of owners who do sell profoundly regret it within a year.
50%
of exits are triggered by one of the Five Ds: Death, Disability, Divorce, Disagreement, Distress.

Exit Planning Institute, 2023 Readiness Survey

Those aren't bad businesses. Those are businesses nobody built a process for. Same five weeks of work either way. The only difference is what you decide to do with what you built.

THE GUARANTEE

IF YOU'RE NOT HAPPY,YOU GET YOURMONEY BACK.

Not a form. Not a process. Not a conversation about whether you did the homework.

Show up, and if at any point during the five weeks you decide this isn't worth it, tell me and I'll refund you. That's the whole policy.

I'm not worried about it.

PRICING
$1497

Limited to 10 spots, because I'm in the room.

Starts Wednesday, August 13.

Five live sessions, a private one-on-one, and 90 days of my phone.

LOVE YOURCOMPANY AGAIN

Either way it starts with the same work. Find the one thing that's broken and fix that first.

Questions? ko@diffactory.com or 816.550.2827